BURBERRY X ETFASHION
Burberry and ETFashion held 2020 A Magical Season — a high end private fashion event for a select group to introduce the Burberry 2020 new collections. ETFashion was the only official partner to have held this type of event with Burberry. In addition, ETFashion also provided personal styling services at the event for select VIPs to help them find the best looks available.
The founder of ETFashion, Stephanie Jin, was the hostess for the event and provided the opening address. Afterwards, the department manager of Burberry, Christy, introduced the guests to the history of the brand as well as the future vision of Chief Creative Officer Riccardo Tisci. She also introduced some of the representative pieces of the new collection.
ETFashion stylists and Burberry staff helped VIPs try on some pre-selected outfits and accessories to help them select the best looks. The senior tailor of Burberry was on hand as well to help make any measurement adjustments as needed. Burberry also provided refreshments and desserts for a social happy hour at the end of the event.
"Through this event, we gained a deeper understanding of Burberry as well as saw a new, more youthful side of the brand."
"Fashion belongs to every individual. These types of event allows everyone to experience fashion and understand brands better."
"The VIP styling services was great. It was a comprehensive, professional and efficient experience."
—— Event Guests