Hongsheng Jin

Founder & CEO

Hongsheng (Stephanie) Jin, she founded ETFashion, Inc. in 2017 as the first fashion platform in North America dedicated to helping Asian fashion enthusiasts and professionals develop internationally as well as increase awareness of Asian fashion culture. She has also been selected as one of 2020 World Chinese Role Models and AACYF's 2019 30 under 30 - Fashion & Media in addition to receiving an invitation to appear on CCTV’s global Chinese professional documentary program.  

As a model herself, she has modeled for New York Fashion Week, VOGUE Italia, Project Runway designers, Boston Fashion Week, Style Week as well as at showcases for Louis Vuitton, Hermès, Gucci, Kate Spade, Saks Fifth Avenue, Stella McCartney, Ted Baker and other internationally renowned brands. She has been awarded the Top Model at the international model contest, 2019 Female Runway Model of the Year at the Boston Fashion Awards, 1st Runner-Up at the Miss Asia Beauty Pageant (Boston), Champion at the International USA Miss Asia Pageant (North America), World Expo MFA Ambassador, etc. 

Stephanie is also the head model coach of ETFashion and was recognized as the Top Model Coach at the 2020 International Child Model Competition. The students she has trained have been invited to New York Fashion Week and Paris Fashion Week multiple times, featured on VOGUE, BAZAAR, and Marie Claire, offered contracts with Elite and other renowned model agencies, and won championships in numerous modeling competitions and pageants including the 2020 Miss Teen USA Pageant, the 2019 New York Super Model Competition, the 2019 Elite Super League Model Competition, the 2019 International USA Miss Asia Pageant, the 2019 Miss China Pageant, etc. She has also been invited as the guest instructor for individual image training at Harvard University. In addition, she was the coach and judge of the 2018 Show Idol International Model Contest, 2018 International Travel Fashion Beauty Contest, 2017 Super Kids International Model Contest, etc. 

As a fashion show director, she has produced and directed over 200 fashion shows and events both in the US and China with over one hundred thousand audience members and participants. She was the founder and director of 2019 ETFashion Week, the creative director of 2019 New York Fashion Week fashion show opening, and was invited to produce and direct the first fashion show of the 2018 Ivy League Spring Festival Gala by Harvard University, the first Hanfu show of Brown University, the first modern Qipao Show of NECINA, the NYC X BOS fashion show, the annual fundraising show of Asian Women for Health, and numerous other high profile events.


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